Marketing

Environment: Is there still time for companies to reverse the negative effects they cause to the environment?

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In recent weeks, we have been attending COP 27, the UN climate summit. A multitude of countries have addressed the issue of the climate emergency, and the outlook does not seem to be very encouraging. One issue seems clear: The climate crisis will be one of the main (if not the main) challenge of the coming decades..

Faced with this prospectThe role of different social actors is essential to reverse the current trend. Among these actors we can highlight the states themselves, as well as educational institutions, which are responsible for raising awareness among future generations. But another essential actor to solve this problem is the companies themselves.. Logically, as they are responsible for producing and distributing a large amount of goods, as well as housing multiple people in their facilities throughout the working day, they cause a high percentage of the total climate impact that our planet suffers.

In order to help companies maintain a more climate-friendly attitude, in this article we will list several ways for your company to reduce its climate impact:

1- Changing habits in the work environmentThe energy transition: Changing both the design of the office itself, as well as the elements we find in them. If we manage the energy transition correctly in this area, in addition, we can save a good amount of money.

Por ejemplo, con la improved illumination in the working space can be reduced by using natural light whenever possible. Another alternative would be to use some lámparas LED. Another key element of this point would be that the equipment with which workers operate should be of good quality and ergonomic, in order to avoid wasting resources.

2- Optimize travel management

Introduce new travel management models for both customer and supplier travel. In addition, using the most environmentally friendly means of transportation when we make a business trip and encourage public transportation.

If we have a garage for our employees to park their cars, equip it with an electric car recharging point, in order to facilitate the transition to the use of a more environmentally friendly private vehicle.

3- Take into account the materials with which we work.

Improve packaging and packing by using materials that are not so harmful to the environment. Be concerned to talk to suppliers of products taking into account the ecological factor when choosing the most optimal of them.

4- Use tools to unify tasks in network work

One of the sources of the highest energy consumption in companies, surprising as it may seem, is the large number of computer programs in use. The programs we use often use different servers, which together generate a high level of consumption. But there is a solution to this problem, because there are some programs, called CRM, that precisely unify the functions of the different computer programs.. If we find the right CRM, in which we can unify all the IT processes we need for the company, we will only be using one server. 

This will make all the servers that we used before stop working, and consequently making the environmental impact that the servers generate considerably reduced.

5- To stimulate environmental commitment and social responsibility both in the company's private sphere and externally.

Internally, to emphasize to their own employees the need to care for the environment. Stimulating this element with training or some kind of incentives for employees can be useful: any change counts, no matter how small!

In the external environment, keep in mind that the The ecological element can also be a factor in economic optimization.Some of the clients you work with may consider it a priority for the partners they work with to get involved in the climate fight. 

Finalmentereview of information materials and advertising campaigns created by the company, trying to include materials that do not harm the environment and that send a message that is sensitive to environmental issues.

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