Marketing

THE 5 DIFFERENCES BETWEEN TRADITIONAL CALLS AND IP VOICE CALLS

In recent years we have seen how many companies have made the leap to new technologies and forms of communication. Perhaps one of the most outstanding leaps has been the change from traditional telephone calls to IP technology calls. But what are the differences that have caused many to move towards the new technology?
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1-The network structure

By not depending on physical lines, the IP system can implement a virtual PBX to streamline all processes and enable us to work more comfortably. In addition, this means saving on installation and/or maintenance costs of a physical PBX. With this virtual PBX, we can also create an interconnected network between different stores, branches or offices under a single head-end number, thus streamlining a lot of procedures.

 

2-El funcionamiento

While the traditional way is based on analog telephone-to-phone communication, the IP call is made over the Internet. This means that an analog signal is no longer used, but a digital format, in which the signal is compressed to an Internet Protocol (IP). Once this reduction is done, these data packets are sent through the Internet to the receiver, and once called, the reverse process is done so that the latter can communicate with the sender.

This element is an advantage of IP technology, since calls can be made from different devices, and can be made from computer to computer, computer to telephone, or telephone to telephone.

 

3- number of simultaneous calls that can be made

While traditional telephone calls depend on the existence of physical lines, IP technology relies on a network structure. The main advantage of this is that there are no limitations on the number of conversations that can be held at the same time. This element could be used, for example, to make a call to a particular agent if a customer wants to talk to him, while at the same time talking to the customer and transferring the call to him. Another clear advantage consists in the fact of being able to make a simultaneous call with more than two users, thus being able to make a videoconference.

 

4-El almacenamiento

As the PBX is located in the virtual field, the advantages are not only in the speed and convenience with which we work, but also in the amount of data we can store. This feature is not only characteristic of IP technology, but it is also usually linked to broader programs that among what it offers us are IP services, in which this is usually accompanied by forms of cloud storage that offer us multiple advantages. Among these programs are those of CRM modality. The main advantage of storage is, on the one hand, to host the telephone numbers of the IP network under the same telecommunications operator, having control over them at all times, and on the other hand, in the fact that with the right CRM you have the possibility to to store the calls made and be able to play them backHave you reached an agreement with a customer on a call, but can't quite remember the details? Don't worry, by replaying the call, you can review exactly what was discussed so you don't forget anything! Do you want to help new operators with tips on how they can optimize their customer service? Review the calls he makes together with him to see where he is lacking so that he can improve. There are many advantages in this area.

 

5-El precio

IP technology can be a good source of savings because, while traditional telephone lines charge per call made, the IP rate is based on the duration of the call. Thus, the savings on short calls, or calls that are not answered, are enormous. The difference is such that in some cases the economic savings in the tariff can be between 40% and 80%.

In addition, with a switchboard for several establishments, another way of saving is that the calls between the different agents, establishments, etc... of the company are totally free.

 

Is it time to take the leap?

In summary, this new technology differs from the last one in that it is more economically optimal, more flexible and simpler. But the main advantage we find is that, if we adapt IP technology to other software, the possibilities of IP technology expand, being able to store data, calls, streamlining coordination within the company and improving our performance. So, if you are thinking of switching to IP technology, the best option is to hire it via a CRM program, which includes among its features this technology and enables the coordination of this with other elements.

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